Dreamforce 2026: Agenda, Highlights,and Everything You Need to Know

The Dreamforce 2026 agenda is taking shape — and this year it's built around one idea: becoming an Agentic Enterprise. Here's what to expect across three days at Moscone Center, the sessions worth planning around, and where to find Valorx — at two booths this year.

On this page

• Why Dreamforce 2026 Matters More Than Ever
• Who Attends Dreamforce?
• What's on the Dreamforce 2026 Agenda?
• Valorx at Dreamforce 2026: Where to Find Us
• Make the Most of Dreamforce 2026
• What Else Can You Expect at Dreamforce 2026?
• FAQ: Dreamforce 2026

Every fall, San Francisco stops being just a tech capital and turns into the center of the Salesforce world. Dreamforce 2026 is no exception. Tens of thousands of Trailblazers will fill Moscone Center and the streets around it — and far more will follow along online — to see where Salesforce, AI, and data are headed next.

Why Dreamforce 2026 matters more than ever

Dreamforce has always been where Salesforce sets the direction for the year ahead. But 2026 arrives at a turning point.

Two years ago, at Dreamforce 2024, Salesforce introduced Agentforce — the idea that AI agents could take real actions inside Salesforce, not just make suggestions. It was bold, and it was early. Last year pushed the story further, moving agents from a promising demo toward something teams could actually put to work.

DF26 is where that promise has to prove itself at scale. The theme says it plainly: Becoming an Agentic Enterprise. Salesforce has built the entire event around helping you get there — which means the sessions, trainings, and demos are designed to show you how it works in a real org, not just why it matters.

For anyone making roadmap decisions for 2027, this is where the inputs you need will first show up.

Who attends Dreamforce?

Admins, developers, architects, first-timers, and seasoned Trailblazers alike. Dreamforce is built for everyone in the Salesforce ecosystem — every role, every team, every industry, from anywhere in the world.

Past years have drawn well over a hundred thousand participants across in-person and online. You'll be in good company.

What's on the Dreamforce 2026 agenda?

The full session catalog rolls out over the summer, but Salesforce has already shared the shape of it. Three days, built to move your business forward.

By the numbers

A typical day at Dreamforce

Here's what to expect:

The Opening Keynote with Marc Benioff. This is where Salesforce makes its biggest product announcements and sets the tone for the year. If you watch one thing live, watch this.

(Image Source: Salesforce)

‍All-day experiences. The Campground is the hub for products, demos, and customer stories. Get hands-on with Agentforce and Slack, book 1:1 time with product experts, and see how leading brands are already getting measurable results from agents.

‍Can't-miss sessions. Early highlights on the agenda include "Build Your AI Roadmap: 5 Strategic Steps to Success," "Data 360: Your Trusted Foundation for Agentforce," and "Architecting Agentforce: The 5 Design Pillars to AI Success." A fireside chat with Marc Benioff and special guests, plus visionary sessions with AI experts and thought leaders.

‍Dreamfest. The legendary benefit concert — which has raised more than $130 million for UCSF Benioff Children's Hospitals — returns. This year's headliner is announced closer to the event.

‍The Dreamforce Welcome Reception, where you can connect with peers and Agentblazers over something a little more relaxed.

Need to make the case to your manager? Salesforce has a tool called Ask Agentforce that generates a personalized, data-backed approval letter based on your role and goals.

‍The Expo Hall at Dreamforce

‍The Expo Hall is the heart of Dreamforce — exhibitors showing the newest tools, products, and services in the Salesforce ecosystem. Walk the floor, test-drive demos, and find solutions that move your business or your career forward, especially in the AI zones where you'll see Agentforce in action.

It's also where you'll find the swag, the raffles, and some of the best networking of the week. And don't skip the Salesforce Campground — a hands-on space to get close to Salesforce products and live demos.

Valorx at Dreamforce 2026: Where to find us

Valorx is back at Dreamforce 2026 — with more ground to cover this year. Here's where to find us and what we're showing.

Find us at two booths

This year Valorx has two booths — one in the Campground and one in the Trailblazer Forest — two chances to catch a live demo and talk through your toughest Salesforce workflows. Stop by whichever you reach first.

What we're showcasing

Come see Valorx across four areas where teams keep hitting the limits of native Salesforce:

• Forecasting — build and adjust forecasts at spreadsheet speed
• Pipeline — clean up and bulk-update your pipeline without leaving Salesforce
• Quoting (CPQ) — build large, complex CPQ quotes without the spinning wheel
• Manufacturing Cloud — edit Manufacturing Cloud data in bulk, right inside Salesforce

It all runs on the two products teams know us for: Wave, a spreadsheet-style grid that lives inside Salesforce, and Fusion, which connects Excel and Google Sheets to live Salesforce data. Come to either booth for a live demo on your own use case.

Make the most of Dreamforce 2026

Dreamforce moves fast and runs wide. A little planning is the difference between leaving energized and leaving with nothing but tote bags.

• Be in the room for the keynote. The recaps will flood your feed by lunch, but the opening keynote is where the news actually breaks first. Watch it live, not secondhand.
• Don't try to do everything. Four or five sessions a day is plenty. With 1,600+ on the schedule across multiple buildings, the real time sink is walking between Moscone halls and waiting in queues. If a session has a Salesforce+ replay, save your in-person slots for the hands-on workshops you can't recreate later.
• Walk the Expo Hall with a shortlist. Decide ahead of time which three or four partners you actually want to talk to — Valorx among them — and head straight for them. Wander without a plan and the floor will eat your afternoon.
• Say yes to the off-site stuff. Some of the best conversations of the week happen at partner breakfasts, dinners, and meetups, not in session rooms.
• Book your hotel the day registration opens. The Salesforce room block fills within days, and open-market rates run two to three times normal during the conference. If the block's gone, BART from SFO or Oakland drops you a couple of blocks from Moscone.
• Going virtual? Salesforce+ keeps recordings up for months. Catch the keynotes live, then go deep on the technical sessions you'd never get a seat for in person.

One more thing: bring a power bank, wear shoes you can walk all day in, and run your schedule out of the Salesforce Events app.

What else can you expect at Dreamforce 2026?

Networking and meetups. From role-specific lounges and Trailblazer community gatherings to customer-success spotlights and casual happy hours, there's a place for every kind of connection.

Wellness and entertainment. Start the day with yoga, recharge at hydration stations, decompress in a quiet lounge, or catch a comedy set. Dreamforce knows learning sticks best when people feel good.

Frequently asked questions about Dreamforce 2026

What is Dreamforce?

Dreamforce is Salesforce's annual flagship event, bringing the global community of customers, partners, developers, and Trailblazers together for three days of innovation, learning, and networking. Launched in 2003, it's grown into one of the largest events in tech, known for major product announcements, hands-on training, headline keynotes, and the Dreamfest benefit concert.

When is Dreamforce 2026?

September 15–17, 2026, at the Moscone Center in San Francisco — and virtually on Salesforce+.

Where is Dreamforce 2026?

Moscone Center (North, South, and West), 747 Howard Street, San Francisco, CA 94103. It's also streamed on Salesforce+ for virtual attendees.

How much do tickets cost? Is it free?

Individual registration for Dreamforce 2026 starts at $1,499 — a savings of $800 off the full conference pass price of $2,299, available through July 16. Groups of five or more can register at $999 per pass. Virtual access to keynotes and selected sessions on Salesforce+ is free. See current pricing at dreamforce.com.

Who's speaking at Dreamforce 2026?

Speakers are announced on a rolling basis, so check back often as the lineup is revealed. Marc Benioff traditionally delivers the opening keynote. Bookmark dreamforce.com to keep up with who's taking the stage.

What's Valorx showing at Dreamforce 2026?

Valorx is showcasing four areas this year — Forecasting, Pipeline, Quoting (CPQ), and Manufacturing Cloud — with live demos at both booths.

Where can I find Valorx at Dreamforce?

Valorx has two booths this year — one in the Campground and one in the Trailblazer Forest. Stop by either one for a live demo on your own use case.

See you at Dreamforce 2026.

Book a demo before the show and catch us at both booths — bring your toughest Salesforce workflows.

Book a Demo →